Lowe Alpine needed a series of product videos and Instagram clips to accompany the release of their new products in 2019. We shot for a week on Tenerife and, as the most experienced member of the team I took on a lot of responsibility of planning the shoot, from planning locations to time keeping. The resulting assets were multiple product videos in 1:30min and 30 second edits, as well as numerous cropped clips for use on Lowe Alpine’s Instagram story.